ICONS®
Sculptural movement. Designed for place.
ICONS® transform sculptural ideas into climbable public infrastructure - where form, movement and place come together.
Each structure is shaped by its context, drawing from landscape, wildlife, culture or abstract form, and designed for open, visible interaction.
The result is civic infrastructure that supports movement while maintaining clear sightlines, confident supervision and long-term durability.
Each ICONS® structure operates as a true BOULDERING® system - incorporating considered route setting, climbing holds and movement pathways to support meaningful, repeatable use.
Designed and manufactured in Australia by the team at Industrial By Nature.
From Idea to Landmark.
Sculptural form.
Climbable structure.
Engineered for public space.
Movement as Landmark
ICONS® structures are designed to function as visible, active elements within public space - contributing to how a site is used, navigated and experienced.
Rather than being contained or zoned, they sit openly within the landscape, supporting informal use, passive supervision and social interaction throughout the day.
Users engage directly with the external form - allowing the structure itself to become the experience.
This approach allows each structure to operate not just as an activity, but as part of the spatial identity of a place.
From Idea to Installation
ICONS® projects move from hand sketch through digital modelling, structural engineering and in-house fabrication in Melbourne.
Design, engineering and fabrication are integrated within Industrial By Nature’s Melbourne facility, allowing complex forms to be developed as durable, buildable public assets.
Working in collaboration with delivery partners, projects are realised across Australia and internationally - maintaining consistency from concept through to installation.
Built for Public Space
ICONS® structures are engineered for high-use environments and certified by independent structural engineers to meet Australian Standards.
Material selection prioritises performance, longevity and environmental exposure - supporting reliable use over time.
Unlimited Potential
ICONS® enables a high degree of flexibility in form, scale and application - allowing structures to respond to a wide range of project types and spatial conditions.
Working closely with project teams, concepts are translated into buildable outcomes that align with site requirements, user needs and long-term performance.
Supported by a proprietary structural system refined through real-world application, complex forms can be realised with clarity and confidence.
Each ICONS® structure builds on the proven BOULDERING® system - combining expressive design with reliable movement performance.
Explore More
Explore our BOULDERING® systems, case studies and project applications to see how movement infrastructure is being delivered across a range of public and education environments.
Start the Conversation
Each ICONS® project is developed in response to site, brief and context - working closely with designers, councils and project teams from concept through to delivery.
If you're considering how sculptural form, movement and place can come together within a project, we invite you to get in touch.